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May 5, 2022

Think Better Group Going Plastic Neutral

Emma Gordon

Think Better Group’s (TBG) portfolio of consumer brands has already avoided the need for over 620 tonnes of plastic equivalent to over 33 million single-use bottles a year.  

“The Think Better Group is committed to plastic neutrality, and we are implementing this across our brand portfolio. Our new partnership with Plastic Bank provides a unique audit trail and transparent plastic offset capabilities for our customers” commented Heath Jansen CEO.

TBG’s ongoing work to map the materials used by its portfolio brands, provides a detailed picture of our plastic usage, and with this data we can ensure we commit to accurate offsetting targets. Through our new partnership with Plastic Bank we have made a commitment to prevent 5 million single-use plastic bottles from entering the ocean by 2024 which also supports and improves collector lives in vulnerable coastal communities. These collected bottles will be recycled into regenerated feedstock, Social Plastic, and recycled material that can then be used to replace virgin raw material in the future production of consumer products.   

Plastic Bank

In addition to preventing plastic pollution our relationship with Plastic Bank has positively impacted 127 communities and 1,085 people. Our brands Ecoriginals, EcoNaps and Project Blank are now part of a commitment to help improve the lives of collectors in vulnerable coastal communities by providing collectors with basic family necessities like groceries, cooking fuel, school tuition, and health insurance in collaboration with Plastic Bank.

Why Plastic Neutrality is Important to TBG: While carbon neutral is a common phrase for many businesses, plastic neutrality is a relatively new term.  Plastic neutrality involves measuring the plastic footprint of our supply chains, from production to end delivery to our consumers. Using this data, we can identify where reductions in plastic use can be made, including removing it completely or using replacements such as plant-based materials in our product construction and packaging. 

While our goal is to eliminate plastic completely, sometimes this is not possible (yet). In these instances, we prioritise the use of circular solutions including recycled and recyclable materials.  Where we cannot remove or replace plastic completely our partnership with Plastic Bank allows us to achieve certified neutrality through its offset programme.