We believe in doing better. That’s why at Think Better Group we have developed 5 ESG imperatives across our brand portfolio which we look to continually improve.
Each product made and sold contributes to greenhouse gases in its manufacture, materials and distribution. We measure each product’s impact by calculating the C0² generated during manufacture, distribution and shipping.
Before we can reduce, the first step is accurately measuring our impact:
Wherever possible we eliminate plastic and materials harmful to the environment. We increase plant-based, recycled and recyclable materials in products and packaging. Our drive for circularity means that we try to reuse materials wherever possible or, if we have to create something new; we make sure it can be recycled, re-purposed or composted.
We work with manufacturers and suppliers to identify greener material options. For key commodities, we identify sustainability benchmarks.
We source and design environmentally responsible packaging and reduce unnecessary packaging wherever possible. We work closely with suppliers and partner-brands to develop more eco-friendly choices as standard.
In combination with reducing our CO2 production; we have introduced carbon offsetting tools to address the remaining footprint. Working with customer-facing offset providers we provide accurate data on carbon/plastic impact of individual and cumulative transactions.
In response we make an equivalent donation to an environmental and community-friendly project; neutralising the C0² impact of manufacture and distribution.
Think Better Group rethink products and processes from beginning, right through to the end of their life. From consumable components like coffee pods, filter cartridges or packaging, through to the item itself. Changing designs, materials and waste procedures to promote circularity and sustainability.
Innovate around product design
Invent and develop products that eliminate ‘throw-away culture’ and are designed to last.
Recycling systems and developing new channels
Choose recyclable materials and build relationships with niche recycling facilities.
Develop solutions with partners
Hold suppliers to account and support all partners to develop solutions to sustainability concerns.
Our success is everyone’s success. We support community initiatives across the varied industries of our brands. From supporting reforestation projects, coffee growing communities, ocean clean-ups and community recycling facilities; we support equitable progress in communities all over the world.