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Be better

We believe in doing better.  That’s why at Think Better Group we have developed 5 ESG imperatives across our brand portfolio which we look to continually improve.

Measuring footprints

Each product made and sold contributes to greenhouse gases in its manufacture, materials and distribution. We measure each product’s impact by calculating the C0² generated during manufacture, distribution and shipping.

Before we can reduce, the first step is accurately measuring our impact:

What We're Measuring
Product material content percentage
Product Material Content
(Material %)
Product energy content
Product Energy Content
(g Co2 Carbon)
Distribution kilometers travelled
Distribution - km Travelled
(g CO2 / item )
Measuring footprints
Think Better Group - Be Better

Improving materials

Wherever possible we eliminate plastic and materials harmful to the environment. We increase plant-based, recycled and recyclable materials in products and packaging. Our drive for circularity means that we try to reuse materials wherever possible or, if we have to create something new; we make sure it can be recycled, re-purposed or composted.

Materials and Packaging
Greener materials

Greener Materials
We work  with manufacturers and suppliers to identify greener material options. For key commodities, we identify sustainability benchmarks.

Greener materials

Bio-Packaging
We source and design environmentally responsible packaging and reduce unnecessary packaging wherever possible. We work closely with suppliers and partner-brands to develop more eco-friendly choices as standard.

Facilitating Offsets

Facilitating offsets

In combination with reducing our CO2 production; we have introduced carbon offsetting tools to address the remaining footprint. Working with customer-facing offset providers we provide accurate data on carbon/plastic impact of individual and cumulative transactions.

In response we make an equivalent donation to an environmental and community-friendly project; neutralising the C0² impact of manufacture and distribution.

Our Customer Offset Tools
Tracking of cumulative offsets by customer
Tracking of cumulative offsets by customer
Analytics on total carbon offset
Analytics on total carbon offset
Choose offset projects
Choose offset projects

Addressing product end-of-life

Think Better Group rethink products and processes from beginning, right through to the end of their life. From consumable components like coffee pods, filter cartridges or packaging, through to the item itself. Changing designs, materials and waste procedures to promote circularity and sustainability.

How We’re Addressing Product end-of-life
Innovate around product design

Innovate around product design
Invent and develop products that eliminate ‘throw-away culture’ and are designed to last.

Recycling systems and developing new channels

Recycling systems and developing new channels
Choose recyclable materials and build relationships with niche recycling facilities.

Develop solutions with partners

Develop solutions with partners
Hold suppliers to account and support all partners to develop solutions to sustainability concerns.

Investing in communities

Our success is everyone’s success. We support community initiatives across the varied industries of our brands. From supporting reforestation projects, coffee growing communities, ocean clean-ups and community recycling facilities; we support equitable progress in communities all over the world.

Investing in communities