Our mission is to provide alternatives to single use plastic products, where possible, by prioritising the use of plant-based materials.
We strive to choose socially and ethically responsible manufacturing partners and create circular solutions.
Whether tackling single use plastic nappies, petroleum-based wetsuits or single use plastic coffee products our brands are connected together by materially reducing the need for plastic.
OUR BRANDS ELIMINATE THE NEED FOR:
Virgin plastic prevented from entering the ecosystems a year
Single-use plastic bottles prevented from entering the ocean a year
We remove plastic from beaches and local communities that are impacted by plastic waste. In addition, we partner with other third parties such as Plastic Bank in the collection and generation of social plastic which can be recycled into other products.
Plastic waste collected in vulnerable coastal communities
Plastic bottles prevented from entering the ocean a year
Communities positively impacted via our partnership
While our goal is to eliminate plastic completely, sometimes this is not possible (yet). We have developed extensive tools on calculating plastic usage and have built offsetting tools which we offer to other third parties.
If you have a brand that fits our goals or want to learn more about plastic offsetting; then please contact Think Better Group.
We are working together with specialised partners worldwide to address end-of-life solutions.
Whether that is from our coffee roaster business Colonna Coffee, working with Podback, allowing UK customers a free, straightforward, and effective method of recycling their coffee capsules. In our wetsuit business Project Blank, we are partnering up with Upparel to offer an innovative way to upcycle its customers old rubber.
At Think Better Group our mission is to build an ecosystem to provide solutions to single use plastics.
We prioritise the use of plant-based materials, focus on the remove plastic from our products, and strive to choose socially and ethically responsible manufacturing partners and create circular solutions.
• Measure, minimise and offset plastic footprint.
• Where possible eliminate new virgin plastic.
• Innovative and renewable materials.
• Increase durability and longevity of products
• Traceability and transparency.
• Focus on products which recycle plastic
• Address product packaging
• Design with focus on circular end of life and recycling
• Enhance the wellbeing of communities that are impact by plastics
• Fair labour: wages, equality, health and safety
• Ethical supply chain
Each product made and sold contributes to greenhouse gases in its manufacture, materials and distribution. We measure each product’s impact by calculating the C0² generated during manufacture, distribution and shipping.
Before we can reduce, the first step is accurately measuring our impact:
Wherever possible we eliminate plastic and materials harmful to the environment. We increase plant-based, recycled and recyclable materials in products and packaging. Our drive for circularity means that we try to reuse materials wherever possible or, if we have to create something new; we make sure it can be recycled, re-purposed or composted.
We work with manufacturers and suppliers to identify greener material options. For key commodities, we identify sustainability benchmarks.
We source and design environmentally responsible packaging and reduce unnecessary packaging wherever possible. We work closely with suppliers and partner-brands to develop more eco-friendly choices as standard.
In combination with reducing our CO2 production; we have introduced carbon offsetting tools to address the remaining footprint. Working with customer-facing offset providers we provide accurate data on carbon/plastic impact of individual and cumulative transactions.
In response we make an equivalent donation to an environmental and community-friendly project; neutralising the C0² impact of manufacture and distribution.
Think Better Group rethink products and processes from beginning, right through to the end of their life. From consumable components like coffee pods, filter cartridges or packaging, through to the item itself. Changing designs, materials and waste procedures to promote circularity and sustainability.
Innovate around product design
Invent and develop products that eliminate ‘throw-away culture’ and are designed to last.
Recycling systems and developing new channels
Choose recyclable materials and build relationships with niche recycling facilities.
Develop solutions with partners
Hold suppliers to account and support all partners to develop solutions to sustainability concerns.
Our success is everyone’s success. We support community initiatives across the varied industries of our brands. From supporting reforestation projects, coffee growing communities, ocean clean-ups and community recycling facilities; we support equitable progress in communities all over the world.